Public Relations or often
referred to as Public Relations is one of the professions that is always
present in every agency because it is the center of public communicators.
Public relations is also an inseparable part of an agency's interaction.
Currently, the Pandemic is changing the situation to be able to create higher,
including PR work. The New Normal condition also requires PR to always be
adaptive and responsive so that it can always exist in disseminating various
information. This is in line with the Public Lecture held by the Diponegoro
University PSDKU Batang Public Relations Study Program which carries the topic
of Adaptive and Responsive Public Relations in the New Normal Period on Friday,
December 4, 2020 via Google Meet. This activity presented keynote speakers,
namely Utami Setyowati, SS, M.I.Kom as Head of Sub-Section of Public Relations
of UNDIP. Utami provided material related to how Public Relations should always
be Adaptive and Responsive in this New Normal era. Tested and useful innovation
is needed in order to improve the quality of Public Relations itself, such as
in UNDIP conducting online graduations using UNDIP-made robots, social media
pages that are always active, news pages and information services, and so on.
"At UNDIP itself, we work together with experts in the IT department and
others so that they can create something unique and certainly useful, such as
robots and website management," he said. He also added that Public
Relations must be able to collaborate with various parties in order to create
strong relationships so that the programs launched can be achieved. "We as
PR also must not be ignorant but must be communicative to all stakeholders
because we cannot work alone," he said. He also hopes that as a PR
student, he must always be responsive to changes.
Sumber:undip.ac.id
#undip #universitasdiponegoro #diponegorouniversity #worldclassuniversity #undipjuara #undipjaya
#ucc #sdmundip
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